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Caffeine and Octane Taps Trevelino/Keller To Lead Marketing Strategy
ATLANTA, July 10, 2018 /PRNewswire/ -- Caffeine and Octane, the integrated automotive media brand and host of the nation's largest monthly car showcase, announces its partnership with Trevelino/Keller, a full-service, digital public relations and marketing firm. On the heels of its global TV distribution agreement with NBC Universal, Caffeine and Octane tasked Trevelino/Keller with enhancing the brand and its assets to drive awareness from potential partners and sponsors.
In its 12th year, the leading automotive lifestyle brand reaches millions of auto enthusiasts annually through its events, television show and digital programming. This breadth of assets makes Caffeine and Octane an ideal partner for companies seeking custom packages to reach target audiences on-air, online and in-person. The critically acclaimed Caffeine and Octane television show is currently filming its third season, premiering August 7 at 8 p.m. on the NBC Sports Network. Known for its compelling storytelling, the show features some of the most unique custom, classic and exotic vehicles in the world and the owners that drive them.
"The organic growth we have experienced globally in the past couple of years has been truly remarkable. With visitors attending our events from as far away as New Zealand, Japan and India, and now global distribution for the TV show, it was time for us to invest in a marketing partner to increase our visibility with media and potential partners," says Bruce Piefke, CEO of Caffeine and Octane. "We selected Trevelino/Keller based on its one-stop-shop capability to assist us with all of our PR, creative and digital needs."
Trevelino/Keller brings 15 years of experience in brand reputation, as well as public relations and digital strategy, to the partnership. Leveraging the firm's rich experience in the automotive and consumer lifestyle space, including supporting clients such as Carvana, SKULLY Technologies and Wheego, Caffeine and Octane engaged Trevelino/Keller to increase awareness and support the brand as it seeks to transition from an event-driven company to a fully integrated media enterprise.
"The vast network Caffeine and Octane has built is unmatched in the automotive space. From its 17 annual events to its active social channels and highly rated TV show, it had established itself as a premier event and entertainment company," shares Genna Keller, principal at Trevelino/Keller. "We are tasked with taking all of Caffeine and Octane's impressive assets and help package them up in digestible content to bolster its partnerships and sponsorships. Via strategic direction, targeted media relations and creative resources we're confident we can help the brand adjust to meet today's integrated landscape."
About Caffeine and Octane
Caffeine and Octane is an integrated media brand and host of the nation's largest monthly car showcase that reaches millions of auto enthusiasts through its events, television show and digital programming. Its signature event, Caffeine and Octane takes place the first Sunday of every month from 8 a.m. – 11 a.m. at Perimeter Mall in Atlanta, regularly attracting more than 2,500 vehicles and 15,000 fans. The brand is also behind the critically acclaimed national TV show, Caffeine and Octane, which airs on NBC Sports Network. Additional events include its quarterly Caffeine and Exotics as well as the annual Caffeine and Octane at the Beach in Jekyll Island, Ga. For additional information, visit www.caffeineandoctane.com, and follow us on Facebook, Twitter, Instagram and YouTube.
Trevelino/Keller is a digital public relations and marketing firm serving emerging and middle market companies across seven practices – Technology, Healthcare, Financial Services, Food & Beverage, Franchising, Lifestyle and Environment. Its services include public relations, digital marketing, demand generation and creative services. Groovy Studios, its creative agency, delivers brand identity, graphic design, web services and dynamic content. Headquartered in Atlanta, the firm recently ranked nationally in 10 industry segments and either #1 or #2 in 9 of the 10 among Atlanta firms. For more info on Trevelino/Keller, visit www.trevelinokeller.com.
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