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DaDaABC Partners with Pearson and National Geographic Learning in Global Educational Resources Grab

  (July 14, 2017)

BEIJING, July 14, 2017 /PRNewswire/ -- DaDaABC, China's leading online English learning platform for children, today announced a strategic partnership with global education group and publisher Pearson as part of efforts to build "an international school without walls".

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DaDaABC has also obtained exclusive rights to teach the online course "Reach" in China, which is currently being used in over 1,000 schools in the U.S. The move sees DaDaABC become an expert-level partner of the authorizer National Geographic Learning, a unit of U.S. education and technology company Cengage.


Under the strategic partnership - the first between Pearson and a Chinese online education platform - the two parties will begin comprehensive global cooperation in areas such as developing educational content, building an evaluation system for instructors and students, and certifying language proficiency levels.

"The partnership marries Pearson's rich experience in providing high-quality content, with DaDaABC's mastery of online education technology and its insight in Chinese consumer needs," said Steven McGill, Pearson's managing director of Greater China Learning Services.

The deal also marks the strengthening of ties between the two companies. In March, DaDaABC became not only the first but also the only authorized online testing center in China to offer the Pearson Test of English (PTE). The company also obtained Pearson's authorization for its Primary Longman Express (PLE) online course series.

"We have always been dedicated to making first-class teaching materials, and offering them to first-rate education institutions. There is no doubt DaDaABC is one of those," said Roy Lee, Cengage Asia's managing director at a press conference where Cengage also issued DaDaABC the authorization letter for its "Reach" course. Lee went on to add that the deal carries "strategic" importance.

"DaDaABC's alliance with two global education giants on the same day underscores its growing strength in the EdTech industry, as well as its edge in securing international education resources," said Mark Zhu, the TMT analyst from J&M Media.

"The joint push will capitalize on Pearson's global resources and DaDaABC's local understanding, with a focus on expanding presence in China's second- and third-tier cities," said, Hui Zhi, the founder and CEO of DaDaABC. "In future cooperation, DaDaABC and Pearson will work together to build a closed loop of on-line education, not just a place to practice oral English, in a bid to prepare children in China for an even more globalized future."

Other attendants at the conference included China executives from other global publishers such as the American TESOL Institute and Highlights, which also recently struck a strategic partnership deal with DaDaABC.

About DaDaABC

Founded in 2013, DaDaABC is the most innovative English training institution in China, and was established to provide what has become one of China's most successful intelligent English learning platforms for children. Winner of over 15 awards and recognitions in 2016, DaDaABC developed a leading English training system focused on one-on-one online tutoring and encourage youngsters to learn and practice while having fun with instructors, and announced a total capital raising of 500 million RMB in Series B and Series B+, which will be used in market expansion, curriculum development and learning experience improvement. DaDaABC has been helping students from mainland China, Hong Kong, Taiwan, South Korea, Japan, France, Germany, and other non-English speaking countries. For more information, please visit: http://www.dadaabc.com/teacher/job

About Pearson 

Pearson is a leading global education group with over 170 years of history. The company is dedicated to providing education workers and students of all ages with quality education contents, technology, tests and evaluation, professional certification and other education-related services.  

About National?Geographic Learning  

National Geographic Learning, a Cengage company, is a leading provider of English language teaching materials globally. National Geographic Learning has partnered with TED in English Language Learning, further strengthening its mission to provide authentic, compelling materials which truly develop skills for the 21st century.?

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SOURCE DaDaABC

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