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Online Marketing Firm, fishbat, Shares 3 Ways Electrical Inspection Testing Companies Can Develop a Consistent Brand Voice

  (May 19, 2017)

NEW YORK, May 19, 2017 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, shares three ways electrical inspection testing companies can develop a consistent brand voice.

In the world of social media, it's important to develop a social personality. Developing a voice that speaks to a business' target consumer is essential in establishing a connection and building brand recognition. Infrared testing companies can share a lot of vital information with the audience about electrical and fire safety, but without a consistent voice, it can be difficult to build a following or reach a wide online audience. Online marketing firm, fishbat, shares three ways electrical inspection testing companies, like PDS Heat-Seeker, can develop a consistent brand voice.

  1. Establish a style guide. Think of a style guide like a roadmap for writers or anyone speaking on the brand's behalf. Consider 3-4 words that embody the brand. An electrical inspection testing company may identify words such as "educational" as a primary focus for their voice. Style guides contain words or tonality that the brand doesn't want to use, keywords they are going after, writing style, and other branding information to keep all content dissemination consistent. This is extremely helpful when utilizing multiple people to disseminate content online or work on website updates. Style guides keep everyone on the same page, aligned to work towards the same goals, and establish a brand personality to help connect with the audience.
  2. Speak to the target audience. Infrared testing companies have a very specific audience. They are not writing with the intent of reaching college students, so it wouldn't make sense to write in a voice that will appeal most to college students. It's important to sound like the audience that a brand is trying to reach. Utilize analytics to identify additional demographic information, social marketing successes and opportunities, and more, to hone in on the target audience's likes, engagement, and social media behavioral trends. Use the information obtained through analytics, combined with the brand's goals, to identify and help to connect to the business' target audience. If all social interaction speaks to that group of targeted consumers, there will be voice consistency, and it will be properly directed.
  3. Uphold the brand's image. Ensure that when establishing a style guide and ultimately, a voice, that it is in line with the brand's image. An ultra-lighthearted quirky voice, for example, is not the best representation of a business like an electrical inspection testing company. There must be a cohesiveness to everything that is disseminated to build brand recognition and establish a positive reputation in the industry. An inconsistent brand voice and image will confuse the audience and possibly turn them away from the brand. Avoid voicing opinions about non-brand-related topics. Content should never be offensive or irrelevant to the brand, or many followers will disengage due to a lack of buy-in, engagement, or even embarrassment.

fishbat is a Long Island Advertising Agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way.  Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.


Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat

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