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SEO Agency, fishbat, Discusses Ways IR Testing Companies Should Assess Marketing Results with Analytic Tools

  (May 17, 2017)

NEW YORK, May 17, 2017 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, shares three ways IR testing companies should assess marketing results with analytic tools.

Online marketing analysis tools don't have to cost a lot of money to be effective; in fact, many analytic tools are free in some of the most popular and effective social media platforms. For electrical inspection testing companies or any service based business, online marketing is essential for educating the audience, introducing the members of the team, and increasing awareness of the need for the service. When executing a digital marketing campaign, from content distribution to paid ads, it's highly beneficial to employ the use of analytics to understand what ads are and are not being engaged with, when and where ads are most effective, and any efforts that are missing the mark. These insights help businesses to refine their marketing efforts to hit the target audience, expand audience reach and engagement, and ultimately, drive results for the business.

Most analytic tools contain some common features that play a big role in fine-tuning social media marketing. For IR testing companies, like PDS Heat-Seeker, monitoring engagement is a priority. Services are charged with the task of building trust, as people in service industries have direct contact with people's homes, business, personal property, and even the people themselves. This makes educating the audience and building a connection vital. Utilization of compelling content, educational or instructive videos, and other means of social media engagement is highly important for those in the service industry, but for them to be effective, users must be engaged. This means placing content on the right platforms to reach the target audience and at the right times, and it involves creating call-to-action titles with clever means of encouraging social sharing. Without analytic information, it can be difficult to tell what is and is not working.

Monitoring categories shows businesses how many times a page or post has been viewed, how long visitors spend on the content or page, and the bounce rate. This information can help IR testing companies understand if they need to create a more compelling title, make content more engaging, or include a better call to action to drive better results. Most analytic programs can help marketers identify cost per impression, content exit points, outbound links being used, what social platforms are getting the most engagement, and much more. This insight is invaluable in helping to understand the target audience's likes, behaviors, and triggers. Once these points are analyzed, content and placement of content can be much more customized to reach and appeal to target audiences, driving a better return on investment and consumers to the business.


fishbat is a digital marketing agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way.  Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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