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Website Development Company, Lounge Lizard Talks About How Visitors Judge a Business Based on Their Website

  (May 11, 2018)

NEW YORK, May 11, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York web design company, within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

You should expect prospects to evaluate you based on the quality of your website. If you find that you're losing potential customers because of your site, it's time for a re-design.

When refreshing your online presence, consider how visitors make judgments about your business based on your website:



Presence or absence of contact information. If there's no contact information on your site, visitors will be skeptical, and you'll probably lose business. They're also wary of companies that only post a phone number on their site. Optimize lead conversion by including all your contact information (i.e., phone number, email, and office street address). If you can, feature a map on your website with a pin denoting your location, and use your contact page, headers, and footers to relay contact information. Remember, your contact page is exactly that—a contact page. It's not the place to post a sales pitch.

Quality of testimonials. Testimonials are a great way to build trust with your audience. Always try to feature at least one testimonial on your website. When posting a testimonial, include the person's image, full name, and position. Don't use stock photos. Don't use only first names. Although testimonials build trust, posting them without the endorser's complete information or real image can backfire. If visitors sense your testimonials are fake or half truthful, they'll become skeptical, and it will be harder to convert them.

User experience. Is it easy for visitors to use your website? Sites that convert are intuitive and user-friendly. A re-design will make it easier for visitors to find the information they seek. A well-organized online presence builds trust.

Aesthetics. How does your site look? If it seems more than a decade old, you may lose prospects. But, you could also lose potential customers by incorporating too many bells and whistles. The latest website design trends are great if they fit your business. Your website design needs to reflect what you do. For example, banks, law firms, and professional service firms are usually better off sticking with less flashy websites and colors that build trust such as blue or green.

About Lounge Lizard:

Lounge Lizard, New York Web Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard

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